The New Challenges Facing Communication in Africa Today

Communication means conveying information and meaning from the sender to the receiver and the consequent feedback from the receiver to the sender. Only when the receiver reacts to the message that the sender can ascertain that the receiver has at least received the information. However, communication is not just conveying information and getting the receiver to react to it, but rather the communication is intended to convey meaning and this meaning needs to be understood correctly by the receiver. If the receiver misunderstands the meaning that the sender is trying to convey, then we can say that the communication was … Continue reading The New Challenges Facing Communication in Africa Today